The following are current and archived ProdBOK press releases, including announcements about the book’s launch, worldwide distribution and usage, and other important developments.
RENO, Nev. — October 9, 2013 — The Association of International Product Marketing and Management (AIPMM), a global professional association dedicated to promoting the importance of and worldwide excellence in the product marketing and management disciplines, today announced the introduction and immediate availability of its first textbook, The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK). Developed, authored, and published by AIPMM, and available in print and electronic editions, ProdBOK is the organization’s most significant new offering in its 15-year history.