Developed, authored, and published by AIPMM, and available in print and electronic editions, The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) is a comprehensive, well-written textbook that outlines a foundational product management framework universally applicable to all industries and companies to bring products and services of all kinds to market.
ProdBOK is an ideal resource for novice and seasoned product managers, product marketing managers, brand managers, and other executives who play instrumental roles in the management of products and services. AIPMM developed and introduced ProdBOK to bring further clarity, accountability, and credibility to an important profession that is often overlooked and undervalued by Fortune 1000 companies, yet is crucial to the successful conception, design, launch, and management of products and service.
In my 30+ years managing projects and products, I have seen the subject of product management treated many different ways. But for me, ProdBOK stands alone as THE definitive guide.
Gary R. Heerkens, President, Management Solutions, Group, Inc.
Authored by the world’s leading product management and marketing executives for the most authoritative and comprehensive treatment of these important disciplines, ProdBOK represents an excellent value for the money, particularly in comparison to other, far more expensive textbooks which typically run in the $150.00 – $250.00 range for new editions. Affordable, well-written, and logically organized and laid out, the book is easy to read and understand, and it’s an excellent desk/office resource for product managers, product marketing managers, brand managers, and executives of varying experience.
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Not sold yet on ProdBOK®? Download a free preview (PDF, 4.2 MB), complete with cover artwork, table of contents, and several sample pages.
Meet ProdBOK co-editors Dr. Steven D. Eppinger and Greg Geracie. For more details, please visit the Editors section.