About the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK)

Developed, authored, and published by AIPMM, and available in print and electronic editions, The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) is a comprehensive, well-written textbook that outlines a foundational product management framework universally applicable to all industries and companies to bring products and services of all kinds to market. The result of over three years of intensive research and development, ProdBOK represents AIPMM’s most significant new offering in its 15-year history.

The most definitive and comprehensive textbook of its kind in the world, ProdBOK is highly regarded by product management and marketing executives as the authoritative, go-to resource for these important business disciplines. ProdBOK’s primary differentiator, and the heart of its instructional methodology, is the AIPMM Seven-Phase Product Lifecycle Framework, a vendor-independent, open-source product management and product marketing standard that leverages best practices used in a wide range of companies and industries across the globe. Developed with input from over 50 experts, and endorsed by leading consulting companies, this framework ensures professionals are equipped to address the most modern and up-to-date product management and product marketing challenges faced in today’s sophisticated business environments. Encompassing seven distinct product phases, from conception to end of life, it covers all details associated with a product or service throughout its entire lifecycle.

AIPMM developed and introduced ProdBOK to bring further clarity, accountability, and credibility to an important profession that is often overlooked and undervalued by Fortune 1000 companies, yet is crucial to the successful conception, design, launch, and management of products and service.

ProdBOK is an ideal resource for novice and seasoned product managers, product marketing managers, brand managers, and other executives who play instrumental roles in the management of products and services.


Founded in 1998 by longtime product marketing and management executive Therese Padilla, and based in Reno, Nevada, the Association of International Product Marketing and Management (AIPMM) is a global organization which promotes the importance of, and worldwide excellence in, the product marketing and management disciplines. The association delivers exceptional value to individual professionals, corporate members, strategic partners, and sponsors through professional networking opportunities, informative content, and comprehensive product marketing and management training, education, and certification programs.

AIPMM offers a range of individual and team (i.e., corporate) memberships, each with varying benefits and amenities, to suit any manager’s or company’s professional development budget. Additionally, the organization regularly conducts individual, team, and corporate training sessions, online and offline throughout the world in the fields of product marketing and management, and it maintains the Product Management Education Institute (PMEI), a select, volunteer group of individual members who hold the prestigious dual certified product manager (CPM)/certified product marketing manager (CPMM) certification, and who embody the highest standards of excellence in the fields of product management and marketing.

AIPMM serves as a global information and employment resource for its members by offering a blog, community discussion forums, social media interaction, a careers section on its website, and recommended books and trade publications.